Burgerman is a burger joint in Chennai known for its iconic branding and junk-free burgers. The brand resonated with the youth and was at its A- game on social media.
We, at Catalyst Creators, created unique, share-worthy content for Burgerman, which increased the brand's online visibility.
Word started spreading about the awesome personality it developed on social media.
Burgerman decided to create a campaign to promote the launch of its second outlet in the heart of Chennai.
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video was posted on Burgeman's Facebook and Instagram pages. It went viral and accumulated 45k views within 7 days (out of which 42k views came out of paid promotions, and the rest were organic).
Burgerman became the talk of the town after the phenomenon. People from all over Chennai participated, and everyone got a personal invite to the launch day of the second outlet.
1. Set new standards for video marketing in social media.
2. Created engaging content for potential customers, setting off a trend on social media.
3. Massively improved brand visibility and awareness through a single campaign.